About Us

PATTACHITRA is your friendly online shop of colorful Indian traditional paintings, clothing, ethnic handicrafts, and festive decoratives. Created mostly from traditional methods, each piece of ours delivers artistic and utilitarian value to you.

These artists invest their complete promise in the articulation of their learning, their passion, and their expertise- all of which can be found in the fine pieces they craft using the traditional methods of the art. These pieces are then sold through the website, where discerning art connoisseurs buy the pieces which deliver to them both artistic and utilitarian values.

As far as the mechanics of the company are concerned, Pattachitra.net offers symbiotic trade relationship to the consumers. This is because the intermediaries and logistic costs are played down and thus the prices that are resulted in the final costing phase are suitable for you, the consumers, as well as us, the seller. Thus, despite that the art pieces are sold at reasonable prices, Pattachitra.net generates a healthy amount of funds to support its collaborated artists and maintain a sound and able functioning. Every piece bought is a form of contribution to the welfare of the respective artists. The works that the artists present to the world leave immense much to be uncovered. There’s the artist’s thought, there’s culture, and there’s one’s own interpretation of an art piece- all of which would furnish any art piece with many more dimensions. There is also scope for much browsing and exploration of the art works, for the art pieces surely hold the intrigue and joy of the figurative and the unknown.


Derivative of two Sanskrit words, first being “patta”- which means “canvas”, and second being “chitra”- which means “picture”, Pattachitra  is thus “a painting done on canvas”. The thousand years old art form is Odisha’s traditional painting. The simple themes that are depicted beautifully but invariably with a mythological connotation in Pattachitra paintings are done in a way so lovely and rich to the eyes of the audience. The creative motifs and design, and vibrant colourful application to portray something commonplace build the unique differentiating factor of the art.


Odisha is possibly one of the ancient lands of excellence in art and indubitably the fact shows unmistakably in the art form of the state. What make the pictures painted by the folk artists of Odisha unique are their long uninterrupted tradition of being so, the drawing of inspiration from surprising sources and unlikely avenues, and an expression found in the art that hits the nail right in the very center. Elucidating, the combination of medium and purpose used by the folk artists of Odisha stand alone in the arena of art. The Patta painting or scroll paintings are done on canvas, and yet they serve a purpose of being enjoyed in form of scroll. This is indeed a contribution in the field of art, unparalleled and singular, since 8th century A D, the time to which the folk tradition of Patta paintings can be traced back to.

If one looks closely at a Pattachitra painting, one would realize the paradox it holds. There exists an amalgamation of the diverse expression of the heavenly and the gruelling, intense aspects of mortality. Like every other art form, the fundamental subjects of the paintings are regional and environment based, such as aesthetic values of Odia culture, its traditions and the scenic landscape of the state. Yet, there is symbolism in the art, which just cannot be missed.


Listing few motifs and scenes, there are different forms depicting lotus flower, paddy leaves bearing bunches of grains, foot impressions of goddess Laxmi, fish, festooned marriage pandals, and bride and bridegroom in palanquin. These listed scenes and motifs, and more, deck the walls. There’s also hint of the fascination of folk artists of Odisha with idols, especially in architectural forms. This fascination is nothing out of ordinary in a diverse country like India, as is evidenced in various kinds of arts that have developed in different regions of the country, and the obvious relation between a region’s environment and art subjects, designs, scenes, motifs, and techniques. Pictures depicting Sri Jagannath temple with the divine-triad of Sri Jagannath, Balabhadra and Subhadra, and the drawings depicting numerous episodes from the epics of Ramayan and Mahabharata are some other subjects of the art that are fairly familiar